Using the decomposed theory of planning behavioural to analyse consumer behavioural intention towards mobile text message coupons
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of Targeting, Measurement and Analysis for Marketing
سال: 2006
ISSN: 1479-1862
DOI: 10.1057/palgrave.jt.5740191